Design Information

Here is some facts you may need to know and think about
before we start the process of designing your new logo.

Design Process:

Step 1:

Give me as much information as you can about what you do and how you
want your logo to look. Do you have any ideas or am I working with a clean
slate? How many colors would you like? What will the final logo be used
for…a web site, a sign, for print? The more information you can
provide, the better off both of us are.

Step 2:

After a short period of time you will be able to view a number of different
designs based on what was communicated in step 1. You have as much
time to look over these designs as you want. Next give me your thoughts
and feelings on the designs you looked over. If you're happy with one then
great, we can finish the files and send them to you. Or if you like, I can show
you revisions on a particular design that you picked.
Step 3:

Any type of revision can be made to any design at this time.
(see revisions below)

Step 4:

When you are satisfied with your new logo it will be sent to you in a number
of standard file formats (see file formats below). These can be sent to you
via email or on a CD for your archives.


 

 

 

 

 

 

 

 





Colors: Your new logo can be designed in 1, 2, 3 or 4 colors. The less colors you have
the less printing costs there will be. 1, 2 or 3 colors are generally printed as "spot"
colors that you can pick or choose. A 4 color logo is considered "full color" or
"4 color process" (CMYK) and you can have as many colors that you would like.
This means the printer will use only 4 inks to produce an unlimited palette of
colors to print your logo. If you are only going to be using the logo on your web
site or printing it from your desktop computer then you may not need to consider
any costs for printing.

File Formats: Your logo will be sent to you in a few different formats and sizes so it will
be flexible for you to use as you see fit. You will receive your logo in the following
file formats. Please specify if you need your logo in any other particular format.

.EPS (for your printer, high resolution - 300 resolution)
.BMP or .TIF (for use on your desktop computer, high resolution - 300 dpi)
.JPG or .GIF (for use on your web site or emails, low resolution - 72 dpi)

Revisions: You will have 4-5 free revisions. Any revisions made after that will be
charged at $25 per revision.

Viewing: You will be sent a special an email to view your logo. These designs will
be viewable on your monitor but will be very low resolution if you print them out. Your
final logo will be sent to you in the formats and resolutions listed above and will look
great when printed.

Additional Artwork: Pete LaSalle Design does offer an additional identity package
to accompany your new logo. This identity system includes a business card,
letterhead and envelope design. This will be saved onto a CD-ROM for you to send
to the printer of your choice.
Pete LaSalle Design will not print or handle any printing of this
identity design package. (See the pricing/ordering page for prices.)